The partnership provides HIPAA-compliant insights and automated retention campaigns by combining lead, patient, and EMR data into a single dashboard.
Aesthetix CRM and CorralData have partnered to launch a new integration that offers medical spas and aesthetics practices access to unified, HIPAA-compliant analytics and automated retention campaigns. The collaboration combines customer relationship management (CRM) data with electronic medical records (EMR) to help practices optimize operations and patient management.
The integration is designed to create a data ecosystem that allows practices to build dashboards merging Aesthetix CRM lead and patient information with data from EMR systems such as Zenoti and ModMed. The goal is to eliminate data silos and provide a more complete view of the patient journey from initial lead to ongoing care.
“This integration represents a significant leap forward for aesthetics practices that are serious about data-driven decision making,” says Eric Dunn, CEO at Aesthetix CRM, in a release. “By combining our proven CRM capabilities with CorralData’s advanced analytics, we’re empowering our clients to transform raw data into actionable insights that directly impact their bottom line.”
Tool Addresses Data Management for Growing Practices
The new system is intended to address challenges faced by multi-location and private equity-backed groups in managing data across different platforms and locations. Key features include AI-powered campaigns designed to identify at-risk patients and deploy targeted retention strategies. The platform also uses conversational AI, allowing users to query their data using natural language to receive instant insights on business questions.
“Our clients consistently ask for deeper insights into their patient data and marketing performance,” says Alex Lirtsman, CEO at CorralData, in a release. “This integration with Aesthetix CRM delivers exactly that—sophisticated analytics and automated business intelligence without the complexity of managing multiple platforms.”
According to the companies, early adopters of the integration have reported improvements in metrics such as patient lifetime value, retention rates, and marketing ROI. The integration is available immediately to existing clients of both Aesthetix CRM and CorralData.
ID 397000476 | Online © Fizkes | Dreamstime.com
