The proliferation of today’s social media has affected many industries, including the beauty market. New products come out faster than we can try them out, and we see beauty photos and videos in magazines, television, Instagram, Facebook, you name it. The beauty-obsessed have more to choose from than ever before, with foundations, bronzers, eyebrow makeup, lip gloss, salt scrubs, hair gels, and so forth. Cosmetic surgeries are also more popular than ever, with celebrities flaunting their upgraded bodies everywhere you look.

This trend can be seen all over the globe, but not in every country. To see which countries take beauty the most seriously, one can look at which ones spend the most on their vanity. Here is what we found out: