What if that endorsement for lip filler isnโt an ad but an opinion? And what if that opinion doesnโt come from an โinfluencerโ but a medical professional? One who just happens to have tens or even hundreds of thousands of followers?
This is the yet-unsettled and somewhat unsettling territory occupied by medical influencers in the beauty industryโdermatologists, nurse practitioners, naturopaths, chemists, aestheticiansโmany of whom hesitate to use the term medical influencer, but influence nonetheless.