Analysts have previously signaled that market share for Allerganโs top-selling Botox should be safe even after new competitors show up. But new survey results indicate otherwise.
ย A poll of 100 high-volume U.S. aesthetic physicians,ย conducted by Bernstein, suggests that forthcomingย entrants from Revance, Evolus and Hugel could grab up to 33% to 34% of the market, Bernstein analyst Ronny Gal wrote to clients Thursday. Revance would capture the lionโs share at 18%, with the other two companies splitting a 13% share, according to the results.Those figures arenโt exactly in line with Galโs own model, which puts market penetration for the newcomers at 19% altogether. But he and his colleagues โexpect Botox to also lose pricing power,โ slowingย the productโs compound annual growth rate to 4%, compared with the 12% itโs seen over the last five years.
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