As more medical teams rush to join what some have dubbed โ€œthe face race,โ€ a delicate, and some say disturbing, problem is emerging: How to expand the pool of potential face donors.

โ€œAre you an organ donor? Do you know that you can also register to donate your own face,โ€ Rod J. Rohrich, editor-in-chief of the journal Plastic and Reconstructive Surgery, says in a video highlighting a paper published in his journal this month on how to influence the publicโ€™s position on โ€œfacial allografts.โ€

In theย study, 300 people were approached in a New York City public park. The first 100 were asked, โ€œWould you be willing to donate your face after you die to help someone who has severe facial disfigurement?โ€ About half, 52 per cent, said yes.