The American Med Spa Association has appointed Adam Reinebach as CEO while founder Alex Thiersch transitions to chairman of the board to focus on policy and advocacy.

The American Med Spa Association (AmSpa) announced that Adam Reinebach has joined the organization as chief executive officer, effective immediately. Reinebach is a veteran executive with over 20 years of experience in the media and information sector.

Founder Takes on New Role as Chairman

Alex Thiersch, who founded AmSpa, will assume the role of chairman of the board. He will lead the association’s efforts in policy, advocacy, and compliance and continue his involvement with AmSpa’s Medical Spa Show and its weekly podcast, Medical Spa Insider.

“I’m thrilled to bring on a leader with Adam’s experience and skill set,” said Thiersch. “His past success as a CEO and deep knowledge in areas like research, events and marketing will help AmSpa achieve the vision I have for our association and the industry as a whole. This transition will also provide me with much-needed bandwidth to help the industry during this critical stage in our growth.”

Thiersch added, “I am confident that Adam will continue to catapult AmSpa into the future and that his experience and steady vision will help us deliver cutting-edge benefits to our 4,000+ members, unite providers and industry, and champion safety, compliance and community.”

Reinebach’s Background

Reinebach most recently served as an operating partner at Beringer Capital, a private equity firm. Prior to that, he was CEO of BridgeTower Media, a B2B information company. His background includes scaling subscription-based businesses, enhancing membership benefits, and leading research and event initiatives.

“I’m excited to join AmSpa at such a pivotal moment,” said Reinebach. “With the medical aesthetics industry undergoing rapid transformation—from personalized, AI-driven treatment protocols to a surge in minimally invasive options—the role AmSpa serves within this space is more important than ever.”

Strategic Priorities Moving Forward

Under the new leadership structure, AmSpa is focusing on several initiatives in the coming year. These include expanding membership benefits, increasing news and insights, launching certification and credentialing programs, introducing new industry research and education, and improving the website and member portal user experience.

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