A 2017 Nielsen report revealed that 52 percent of Black women adhere to a strict skin-care routine, but that number may have grown significantly as insights from April 2021 revealed that 41 percent of Black women changed their regimens during the COVID-19 pandemic. And while only ​​4 percent of patients who received botulinum toxin type A injections were Black in the 2020 Plastic Surgery Statistics Report by the American Society of Plastic Surgeons, the actual number of people has yet to be calculated, and doesn’t include those who may have received their treatments outside of the U.S.

That change in skin-care routine was very real for three Black women we spoke to, who all had their first Botox treatment over the last 12 months. Here, they tell their stories about the decision to get Botox, how often they’ve received it, the reaction from friends and family, and their thoughts on the “Black don’t crack” ideology.

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