Allergan Aesthetics, an AbbVie company, has released the “Decoding the Future of Aesthetic Individuality” report, which aims to deepen the understanding of the evolving consumer mix and their aesthetic needs. This report was commissioned to look at individuality through the lens of the aesthetics industry and how to support patients as they find and embrace their own personal definition of individuality when considering an aesthetic treatment.
“When it comes to self-expression, consumers have different objectives; we all make our own choices on how to be our true selves,” says Carrie Strom, global president of Allergan Aesthetics and senior vice president of AbbVie. “Delivering on those expectations requires consumers to understand what options are possible, and providers to assess and apply different techniques. This variety demands expertise from providers and that’s why we continue to invest in training and research to offer treatments that reflect individual aesthetic goals.”
Strom adds, “The findings in ‘Decoding the Future of Aesthetic Individuality’ help us to understand and support the evolving needs of aesthetic consumers.”
This new report follows “The Future of Aesthetics Global Trends Report” launched by Allergan Aesthetics in 2022 that outlined 10 key trends set to shape the future of the aesthetics industry over the next five years. Individuality was featured as a key theme throughout the research. Individuality is a complex and multi-faceted concept, comprised of personal identity, inner motivations, needs, and the desire for self-expression and social connection.
Moreover, Allergan’s research findings emphasize the importance of prioritizing individual patient needs throughout their aesthetics journey. Key themes include valuing individuality, recognizing the influence of social media on beauty perceptions, and the potential for personalized approaches by aesthetics professionals.
Among U.S. participants, Allergan found that:
- 90% of respondents agree it’s important to have an individualized approach to their aesthetics treatment consultation.
- 81% of respondents agree that they see a more varied version of what is considered beautiful in the media today.
- 73% of respondents agree that individuality drives the definition of beauty.
“As a practicing dermatologist, I know firsthand that no two patients and their experiences are alike. I was happy to be able to contribute to this report and develop a resource that provides insight for aesthetics professionals to better communicate with patients and ultimately help them to achieve their own individual look,” says Mona Gohara, MD, a Branford, Conn.-based board-certified dermatologist.
“A focus on individuality—as a practitioner and as a consumer—is critical when considering the patient’s perspective and delivering desired patient outcomes,” Gohara adds.