There’s an art to the way cosmetic procedures are done. But did you know, there’s also an art to how you communicate and present those procedures to patients and potential patients?

The art of communication must be mastered to gain patients’ trust and, ultimately, to become better doctors, according to Kathleen M. Welsh, M.D., founder and principal, Bay Area Cosmetic Dermatology, San Francisco, Calif. Dr. Welsh presented on “The Art of the Cosmetic Consult in Every Type of Practice” today at the 2016 American Society for Dermatologic Surgery (ASDS) annual meeting in New Orleans.

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