If you’d told people five years ago that their Instagram feeds were suddenly going to be overrun with before and after photos of lymphatic drainage transformations, they would have probably politely nodded their heads, mumbled something non-committal about Gwyneth, and gone back to meticulously organizing their millennial pink shelfies and brunch flat lays. And yet, lo and behold, it’s 2021 and lymphatic drainage massage is suddenly everywhere.

Suddenly, of course, is a bit misleading — as with pretty much every effective alternative wellness practice, lymphatic drainage is by no means a new concept. It’s an age-old practice that just so happens to be gaining a lot of attention thanks to celebrities, models, and influencers gushing about their de-puffing and body contouring experiences with manual lymphatic drainage. But what even is it?

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