An analysis of cosmetic surgery preference finds that lip surgery takes place every 19 minutes, proving the popularity of the fuller lip trend. According to theย Americanย Society of Plastic Surgeons, there was 48 percent increase ofย lip surgeries in 2015. However, in a recent scientific study on fashion models reveal that the beauty trend does not affectย supermodels.

The study, led byย Dr. Prem Tripathi, from the University of California, analyzed the lips of models on the pages of Vogue from 1960 to 2011. They measured the sizes of lips and the ratio of lips to the face of models spread on theย cover. Surprisingly, they found that there is no significant increase of lipย size throughout the period that span decades.

Models that were studied commonlyย demonstrated resting mouths, not pouting, and minimalย make upย wasย used to enhance the lips. This shows that fashion, which is the significantย driving force of beauty trendย inย women, is not the driving force behind the fuller lip trend, theย Livescienceย says.

Soย what drives an increasing number of women to get lip surgery? The surprisingย answer is the trend of the decade which is driving everyone to post snapshots of their own faces on social media: selfies.ย According to theย Counsel Heal, as with any trend, the source of the craze could be traced back to celebrities.

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