Contrary to the U.S. Declaration of Independence, not all men are created equal or identify themselves equally.

These contradictions have propelled Douglas Steinbrech, M.D., FACS, a ย plastic and reconstructive surgeon with locations in Manhattan and Beverly Hills, to create different categories for men to identify with on his website maleplasticsurgerynewyork.com.

โ€œThere are many different types of men,โ€ Dr. Steinbrech tells Cosmetic Surgery Times. โ€œInitially, the website was to educate men,โ€ he says. โ€œHowever, the website has also really increased the volume of men in my practice.โ€

Case in point, upon opening his practice, in Manhattan, 12 years ago, Dr. Steinbrechโ€™s clientele comprised about 80% women and 20% men. Today, the practice treats roughly 80% men and 20% women.