Used by many to cure โ€œselfie chin,โ€ Kybella is the latest in a lineup of next-generation noninvasive cosmetic procedures. Recently approved by the Food and Drug Administration, Kybella has exploded in popularity, particularly with millennials and generation X-ers as social media and rising incomes have boosted spending on physical appearance. The drawbacks, however, arenโ€™t pretty: patientsโ€™ jaw lines can appear battered and bruised for a short period afterward, and sometimes temporary nerve damage can occur.

โ€œThe face of cosmetic surgery is changing,โ€ said Dr. Jess Prischmann, owner of Prischmann Facial Plastic Surgery in Edina. โ€œTwenty-, 30- and 40-year-olds are seeking nonsurgical treatments now to avoid surgery later.โ€

Kybella treatments increased by 18 percent in 2016, while decades-old liposuction is down 34 percent since 2000, according to the American Society of Plastic Surgeons.