A labiaplasty can be “rejuvenating,” suggested Debra Johnson, president of the American Society of Plastic Surgeons (ASPS), in a press release on a newly issued report from ASPS.

The statistical report found a 39 percent increase in labiaplasty, a surgical procedure that typically involves the removal of part of the labia minora. In some cases, the procedure is performed to remove discomfort, but often it’s for cosmetic reasons.

“As cosmetic procedures become more common, we are seeing more diversity in the areas of the body that patients are choosing to address,” said Johnson in the release. “Now patients have ongoing relationships with their plastic surgeons and feel more comfortable discussing all areas of their body that they may be interested in rejuvenating.”