The โlunchtime procedureโ rose to prominence right alongside Botox โ hard on the heels of Y2K (apocalypse, averted; world breathes collective sigh), when lasers were said to โtoneโ the skin, cow-derived collagen was the filler of choice, and many of todayโs most beloved baby-step treatments were still but twinkles in their foundersโ eyes. As years passed, and the noninvasive landscape evolved, clocking out for an hour became more meaningful.
Recently, however, doctors have noticed a startling shift. โMore and more people are seeking long-lasting or permanent procedures โ especially millennials, as time is at a premium, and they donโt want to be coming back every six months for โliquid lunchtimeโ injections, which are expensive and temporary,โ says Dara Liotta, a plastic surgeon in New York City, whoโs suddenly seeing minor surgeries, like lip lifts and chin implants, edging out no-downtime alternatives.