The โ€œlunchtime procedureโ€ rose to prominence right alongside Botox โ€” hard on the heels of Y2K (apocalypse, averted; world breathes collective sigh), when lasers were said to โ€œtoneโ€ the skin, cow-derived collagen was the filler of choice, and many of todayโ€™s most beloved baby-step treatments were still but twinkles in their foundersโ€™ eyes. As years passed, and the noninvasive landscape evolved, clocking out for an hour became more meaningful.

Recently, however, doctors have noticed a startling shift. โ€œMore and more people are seeking long-lasting or permanent procedures โ€” especially millennials, as time is at a premium, and they donโ€™t want to be coming back every six months for โ€˜liquid lunchtimeโ€™ injections, which are expensive and temporary,โ€ says Dara Liotta, a plastic surgeon in New York City, whoโ€™s suddenly seeing minor surgeries, like lip lifts and chin implants, edging out no-downtime alternatives.