New research has been revealed by Medigo, a leading platform for booking safe medical travel, studying the cosmetic surgery enquiries from nine countries around the world.

Of the 14,000 enquiries they looked at, the USA, France and UK ranked highest in terms of volume, followed by Australia, Italy, Canada, Spain, Germany and Switzerland, which had 89% fewer enquiries than the US for any given cosmetic procedure.

Interestingly, the most popular procedures in North America were liposuction (with 20% of enquiries), followed by Brazilian butt lifts (14%) and breast implants (13%), leading to conclusions that the Kardashians (and the celebrity likes of) remain a dominant inspiration for the perceived ‘beauty ideal’ there.