Ask almost any woman what she doesn’t like about her appearance, and she’ll have an instant answer for you. According to a recent study by RealSelf, 87 percent of American women are unhappy with their bodies, and one in five contemplates having an elective cosmetic procedure. That’s a major shift from the days when cosmetic surgery was reserved for the rich and famous.

Times have changed, and women in mainstream America are taking action. From laser eye surgery and teeth straightening, to body sculpting and PRP (platelet rich plasma therapy), affordable cosmetic procedures are helping women everywhere to easily adjust the areas they are self-conscious about.