The stats don’t lie: Numbers report that out of all people in the U.S. that undergo tattoo removal, a whooping 70 percent are women. What’s more, the American Society for Aesthetic Plastic Surgery said the procedure saw significant increases in 2015, and was up by 37 percent.

Willowbrook, IL, dermatologist Jessie Cheung, MD, says she’s absolutely been seeing a “subset of women coming in to remove their tattoos,” but she’s treating one area a lot more than the rest: “They come in for the tattoos on their lower back—the ‘tramp-stamp,’” she says. “As lasers are becoming more demystified and the treatments are more efficient, women are realizing that they don’t need to live with tattoos that are from a previous lifetime.”