Despite the name, face yoga isn’t yoga in the traditional sense—there’s no focus on breathing and no need for a mat or props. Instead, it involves a series of resistance-oriented facial exercises designed to reduce signs of aging. Associating the exercises with yoga seems to have been a wise move, however: just as the popularity of the ancient practice has exploded in modern times, so too has face yoga.

The promised benefits of face yoga extend to all areas of the face: it’s said to raise droopy eyes and mouth corners, firm and lift cheeks, reduce double chins and jowls, smooth crow’s-feet and forehead furrows, and leave skin glowing.