ModMed announces that it has expanded its Ob-Gyn suite to integrate aesthetics capabilities into its electronic health record, practice management, and inventory management solutions to assist providers with connecting to new patients and creating a more engaging experience for existing ones.
A growing number of women are seeking service locations that provide a more convenient, “one-stop shopping” option for both medical and aesthetic services. Some Ob-Gyns are offering aesthetic services as an extension of providing gynecologic care, such as providing Botox, laser treatments, vaginal rejuvenation, hair removal, sclerotherapy, and other aesthetic treatments to patients.
“The demand for aesthetics is growing and patients are increasingly showing preference to go to providers they know and trust,” says Nigel Spier, MD, FACOG, medical director of obstetrics and gynecology at ModMed. “This presents an incredible opportunity for obstetricians and gynecologists to be that provider of choice. We built out aesthetics functionality to be easily accessible, help Ob-Gyns document faster and keep patients engaged and educated.”
Along with its aesthetic capabilities, ModMed Ob-Gyn has also introduced other solutions that help Ob-Gyns provide a more modern experience for their practice and patients, including:
- ModMed AMP: The ModMed AMP solution includes digital marketing, website design and management, and e-commerce that work together with reputation management to enhance the digital footprint for practices. Additionally, e-commerce sites can be used to sell products and services online and allow practices to advertise their stores as purchasing options for patients on Facebook and in digital marketplaces such as Amazon.
- Image management: The cloud-based image management solution receives diagnostic images from compatible devices, imports them into patient charts, and enables drawing, annotation, and side-by-side comparisons.
- Revenue cycle management: Ob-Gyn practices have been struggling with significant turnover since the pandemic. ModMed’s billing team can fill that gap, helping with medical billing and patient collections.