You probably havenโt heard of Sandra Lee, a board certified dermatologist in California. But you might know her by her alias, Dr. Pimple Popper.
She posts videos doing exactly what she advertises: clears out large, pus-filled blemishes (and treats other dermatological conditions, too). Itโs objectively disgusting. And yet, Lee has about 2.5 million subscribers on Instagram and Youtube, with over 1 billion views on the latter. You would think that most of us have more pleasant ways to spend our time on the internetโand yet itโs clearly hard for people look away.
Thereโs actually a psychological explanation for loving these videosโor at least voluntarily watching more of them even when they make us uncomfortable. โPeople are often drawn to things that bother them,โ says Alexander Skolnick, a psychologist at Saint Josephโs University who studies what is possibly the most under-appreciated emotion: disgust.
Disgust is a feeling weโve carried with us since our ancient, reptilian brains had to figure out how to keep us alive. We tend to feel it when thereโs something harmful around: We know snakes and some insects mean danger. Vomit means something made someone else sick. Poop carries diseases. When we see any of these, we naturally want to avoid them.
Just about opposite of disgust on the human emotional color wheel, thereโs curiosity, which draws us into explore. Whereas disgust repulses us, As BBC reports, our brains have made us sponges for learning. Weโre wired to collect information when itโs available to us.