Although lip reduction surgery itself isn’t new—according to the American Society of Plastic Surgeons (ASPS), there were 3,547 lip reduction surgeries in the U.S. in 2016—a new technique called “Seagull Wing Incision,” developed by Thai plastic surgeon Pusit Jittilaongwong, MD, is creating quite a buzz.

As reported on by Bangkok Post, the technique is being dubbed a “world breakthrough” and is set to be unveiled at IMCAS World Congress 2018 in Paris early next month. Dr. Jittilaongwong, who has performed more than 8,000 lip reduction surgeries and is known as “Dr. Thin Lips,” tells the news outlet he invented the new technique to combine aesthetics with abnormality correction to create the best result.