Allergan — owner of the Botox brand, as well as Juvederm (hyaluronic acid to fill) and Kybella (deoxycholic acid to reduce fat) — did a study and found almost half of the men polled were willing to spend money on their facial appearances, with 40 percent willing to spend over $250 for a single treatment. Sound expensive? Well, there is such a demand for injectable maintenance procedures, that Allergan has recently launched it’s Brilliant Distinctions program where you can earn points for keeping up with the injections.

We talked to the leading authority in men’s aesthetics, Dr. Terrence Keaney MD, FAAD, who recently opened Skin DC Dermatology in Arlington, Virginia and almost exclusively focuses on men. Not only did he talk about what men are getting done, but how and why they are getting it done differently than women.