Among the many inconveniences of winter, a chapped pout may be one of the worst. โ€œThe cold air dries out our top layer of skin,โ€ says New York City dermatologist Francesca Fusco, โ€œand causes our lips to peel and crack.โ€ Factor in a few other unlikely moisture-sappersโ€”Fusco says whitening toothpastes and long-last lipsticks also contribute to drynessโ€”and old-school salves simply might not cut it.

The first step to soft lips, however, has nothing to do with moisture. โ€œNo product will properly penetrate without a good exfoliation,โ€ says Fusco, who suggests first buffing lips with a gentle scrub and a soft baby toothbrush. Once skin is sloughed, look for moisturizers packed with ceramides and natural oilsโ€”Fuscoโ€™s go-to is Aubรญoโ€™s lipid-infused formula. A host of other innovative products are taking lip care far beyond basic balm: Versoโ€™s retinol-filled serum increases collagen and boosts hydration with the help of powerful peptides, while other hardworking formulas include Lanolipsโ€™s balm, whose lemon extracts naturally exfoliate, and KNCโ€™s 15-minute collagen lip mask for those looking for a seriously cheeky solution (funny girl Emma Stone is a fan).

Here, seven ways to exfoliate, heal, and regenerate lips all winter long.