Are emerging procedures such as "Cold Botox," heat-based cellulite busters, and tfranchise procedures (like the Liquid Lift) really viable options for patients?
Plastic surgeons will discuss if these, and more, are cutting edge new discoveries or just “buyer beware" marketing hype at the American Society of Plastic Surgeons (ASPS) Plastic Surgery 2010 conference, to be held Oct. 1 to 5, in Toronto.
Some physicians are referring to a new treatment that smoothes wrinkles by using cold to temporarily disrupt facial muscles, causing a similar effect to botulinum toxin type A, as “Cold Botox." Cold Botox is currently in clinical trials.
Although there is no cure for cellulite, using heat to tighten collagen within the skin has been found to reduce the appearance of cellulite. In fact, a previous study has shown 90% of women who’ve had the treatment saw an improvement. The device, known as the Accent, is FDA approved but its use in treating cellulite is off-label.
Cosmetic procedures that are marketed directly to consumers known as trademarked, registered or franchise procedures, will be revealed. Many of these procedures like the Liquid Lift, QuickLift™, Lifestyle Lift®, etc, are standard procedures that plastic surgeons perform everyday with only slight, if any, modifications. It is essential for consumers to understand what these modifications are and whether they offer real improvements.