Merz Aestheticsยฎ announces international pop icon, songwriter, and actor Joe Jonas as the latest Xeominยฎ (incobotulinumtoxinA) brand partner. The U.S. partnership with Jonas kicks off a new โ€œBeauty on Your Termsโ€ campaign for Xeominยฎ and represents the first time the singer, songwriter, and actor has partnered with an aesthetics brand. Xeomin is an FDA-approved double filtered anti-wrinkle injection to temporarily help improve the appearance of frown lines with only the ingredients that work and none that donโ€™t.

โ€œMaking the decision to have an aesthetic treatment was really about self-care and looking and feeling like the best version of myself,โ€ says 33-year-old Jonas. โ€œAs I explored options with my doctor, it was important to me to understand exactly what was in a product before I am treated with it. Thatโ€™s one of the main reasons Xeomin has become a complement to my skincare treatment regimen. It provides me with consistent results for my frown lines without any unnecessary ingredients.โ€

The announcement of Jonas as the newest Xeomin brand partner is also the start of a multi-channel campaign from Merz Aesthetics. Through the โ€˜Beauty on Your Termsโ€™ campaign, Jonas will help continue the mission to empower women and men to embrace beauty on their own terms. Merz officials say.

โ€œJoe Jonas epitomizes what it means to live with confidence,โ€ adds Patrick Urban, Merz Aestheticsโ€™s president of North America. โ€œAs one of biggest pop culture icons today, we are excited to partner with him as we aim to inspire women and men everywhere to prioritize self-care and embrace the freedom to make their own aesthetic decisions.โ€