The procedure, which only takes five minutes, is apparently pain-free, but we’re not sure that the words “incision” and “eyeball” should ever be used in the same sentence.

This new cosmetic procedure is all thanks to a doctor in New York, who will happily stick a star or a heart into your eye for all to see.

The ‘SafeSight’ jewelry is always platinum, which has less chance of causing an allergic reaction than other metals, and is shaped to fit against the curve of the eye.