Mark Theis has been named incoming CEO for The Aesthetic Society and The Aesthetic Surgery Education and Research Foundation, or ASERF. Theis will be responsible for overseeing all organizational duties, including membership, education, technological advancement, and the fostering of industry partner potential. His stewardship will ultimately help to strengthen the organization’s leadership role in aesthetic plastic surgery.

“Mark embodies leadership qualities and experience to take us to the next level in expanding the reach and influence of The Aesthetic Society without diluting our brand,” says Melinda J. Haws, MD, president of The Aesthetic Society. “His proactive data-driven approach and passion, coupled with his entrepreneurial spirit make him a valuable asset as the society works to expand its educational reach and membership, as well as advance the technology of the specialty.”

Theis has led for-profit and nonprofit entities, directing strategy development, marketing and sales, and operations for the Hyatt and Marriott international hotel chains. In addition, he held senior executive leadership positions for the Los Angeles, San Francisco, and Chicago Convention Bureaus, where he gained experience and expertise in association marketing and management. Currently, Theis is vice president of sales and marketing for Los Angeles-based Proper Hospitality

“I am honored to be joining The Aesthetic Society and ASERF,” says Theis. “By providing a multitude of educational opportunities, as well as technological advancements in the specialty of aesthetic plastic surgery, the society is clearly setting the industry’s gold standard. I am grateful to the board of directors for this opportunity to lead this exceptional organization of dedicated and talented professionals. I look forward to further elevating the profile and expanding membership and partnership opportunities for the society.”

Theis officially assumes the position on July 10, following the departure of long-time executive director, Sue Dykema, CAE. We thank Sue for her many years of exceptional service and contributions to the society and ASERF, always prioritizing member service and the advancement of the specialty.