A new audio program that teaches doctors and their staff how to shine the media spotlight on their practice is now available via The Professional Image, Inc., based in Irvine, Calif.

The audio program, Shine the Media Spotlight on You, corresponds with President Angela O’Mara’s book, Lights! Camera! Action! The Power of PR, the Plastic and Cosmetic Surgeon’s Guide to Obtaining Priceless TV, Magazine and Other Media Exposure.

It teaches doctors how to generate news coverage on their own through a series of four audio programs including "How PR Can Build Your Brand" and “Writing and Pitching the Media."

Available in English and Spanish, this audio program retails for $225.00 and is available here