Tag: branding

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White Paper: SEO Survival Guide for Aesthetic Surgeons

In the not-too-distant past, branding and search marketing were often treated as mutually exclusive business marketing endeavors—where business brand planning, marketing, and management efforts were rarely influenced by search marketing interests or needs. Our new white paper provides an overview of branding and search marketing recommendations for medical or healthcare practice owners and practice marketers, with examples and advice drawn from search marketing professionals who have openly shared their knowledge and experience.

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ASPS Analyzes 2022 Plastic Surgery Trends by Demographics

The American Society of Plastic Surgeons (ASPS) has released supplemental data for its 2022 procedural statistics, revealing generational trends, increasing male interest in minimally invasive procedures, and fluctuating surgeon fees, with an emphasis on safety and authenticity in the pursuit of beauty and self-confidence.

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