DII technology is designed to remove excess iron from the skin and prevent free radicals from forming—which can cause the skin to age.
By Tonya Johnson
i-On Skincare by Dr Xi has officially just launched the brand’s first two products—Age Disrupting Skin Cream and Age Disrupting Total Performance Eye Cream, now available for purchase around the globe. The new skincare line features proprietary technology, which is based on over three decades of research developed by Xi Huang, PhD— a leading research expert on the correlation between iron levels and health. The i-On regimen uses the patented De-Ironizing Inducer (DII) technology, which removes excess iron from the skin to prevent the formation of the free radicals that cause skin aging.
“During my research we found that iron increases in the skin by 40% during and after menopause. This rise of iron storage on the surface of the skin leads to an acceleration of free radical production and skin aging,” Huang stated in a press release. “While antioxidants can attempt to battle against these effects by neutralizing some of these free radicals, DII prevents the free radicals from ever forming in the first place.”
According to the company, DII works to target ferritin, an iron storage protein. Utilizing vitamin C and naturally-sourced pearl powder as reducing and clearing agents to release and neutralize iron from ferritin, DII is formulated to stop oxidation before it starts, and protects against the formation of free radicals that cause skin aging and repairs by stimulating collagen production.
“DII technology is the most significant discovery since retinols in the 1980’s,” commented Joe Gubernick, lead advisor of i-On Skincare, formerly chief marketing officer of Estée Lauder and senior vice president of research and development, corporate product innovation group for the brand. “I am proud to support Dr Huang’s groundbreaking research and bring these effective innovations to market.”
The company reported that during a 42-day clinical trial , 100% of its participants confirmed their progress across every measure in objective, subjective and biomechanical tests with improvement of lines and wrinkles, loss of elasticity and skin tone. In addition, 77% of participants agreed that fine lines and wrinkles had noticeably diminished in the eye area, and 84% of participants reported the same for the mouth area.
Other key ingredients and benefits featured in the product line include acetyl tetrapeptide-11, which helps skin look and feel healthier, and tetrapeptide-9, which restores skin’s natural support system and stimulates collagen production for smoother, firmer skin. Portulaca Oleracea extract is an herb with anti-inflammatory and anti-irritant properties to benefit sensitive and/or allergy-prone skin.
The brand plans to expand with the introduction of a skin emulsion and cleanser later this year and additional product launches in 2022.