Younger people are leading a shift toward small, natural-looking changes, such as baby botox and mini facelifts, says plastic surgeon.
Plastic surgery used to be all about significant changes and exaggerated features, but now it’s going through a quiet shift, according to Meegan Gruber, MD, PhD, founder of Tampa, Fla-based Gruber Plastic Surgery and a board-certified plastic surgeon.Â
The beauty industry is moving toward a new standard now, she says, one that values subtlety, authenticity, and choices that aren’t too invasive over the “overdone” look of the past. Gruber notes that this culture shift is more than just a trend; it represents a change in how people perceive self-care and beauty.
“There is a growing need for procedures that improve rather than change,” says Gruber in a release. “Patients want to look better, not better than before.”
For people in their 20s and 40s, non-invasive skin tightening, mini facelifts, and baby Botox (small-dose neurotoxin injections) are now more popular than more invasive treatments, she says. These micro-treatments have subtle effects and don’t require much rest. They’re great for younger people with busy lives and people who want to look “natural” both in person and online.
At Gruber Plastic Surgery, procedures such as the mini facelift and injectables are specifically designed to rejuvenate this group of individuals. “Millennials and Gen Z don’t want to look like someone else; they want to look like their best, most vibrant selves. They’re proactive about getting older, thoughtful about how they do things, and well-informed about their choices,” Gruber says in a release.
She notes that people are also moving away from filters and editing in this new age of subtlety. Instead of trying to fit into a single ideal, patients are accepting their skin’s texture, facial expressions, and unique contours. People no longer hide their procedures on social media; instead, they discuss them openly. Gruber says this increases the demand for honest, realistic results.
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