What is the monetary value of changes in attractiveness achieved through rhinoplasty, as perceived by society? Researchers posed this question in a study published recently in JAMA Facial Plastic Surgery.

To aid them in answering this question, Researchers performed a cross-sectional survey administered via public online forums to 228 casual observers.

Survey results suggest that there is an association, according to the researchers.

For one standard deviation increase in attractiveness, a rhinoplasty was valued at $6123.75, and for two standard deviations increase in attractiveness, it was valued at $9223.05.

Findings thus suggest contingent valuation, or willingness to pay, to be a well-established economic concept that could be used for the valuation of cosmetic facial procedures.

[Source: MDLinx Otolaryngology]