Transform, a UK-based cosmetic surgery group, announced last week the first eyelash transplant. The cost is GBP3500.

Ideal candidates of eyelash transplants are those who suffer from alopecia, trichotillomania (self-inflicted obsessive plucking), or those who lost hair due to radiation or chemotherapy. However, the treatment can also be used for cosmetic purposes to improve the fullness and length of lashes – competing directly with the false lash market.

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