Self-care. It sounds like a whisper, but as buzzwords go, it’s practically deafening. More than 3 million Instagram posts are tagged with the phrase, and Google searches for the term are peaking. Everyone wants it, and experts say it’s a mental health must.
Beauty-related self-care is especially loaded. Activities like exercise or meditation are more easily justifiable because they help us to stay healthy and live longer (so we can, you know, take care of other people for years to come).
Which makes the latest crop of beauty goods especially serendipitous: products that plump your skin or massage your scalp while letting you multitask. Products that, theoretically, could even do their work while you’re at work.