‘Body contouring’ has grown from beauty buzzword to big business, with CoolSculpting considered the safest non-surgical treatment available at clinics and medi-spas globally. Using controlled cooling (i.e. freezing), it targets pockets of stubborn fat – ones often resistant to dieting and exercising, and promises permanent results.

As with many cosmetic procedures, it comes with a lot of questions: Is it safe? Is it always successful? Does it hurt?