After several years of soft performance, prestige skincare experienced a renaissance in 2017, and we expect the coming year to bring more of the same.
Positive performance will continue to be driven by smaller volume but high growth categories such as masks, cleansers and exfoliators. As the anti-“anti-aging” movement accelerates, moisturizers that promote a healthy complexion over anti-aging benefits will show success, and traditional anti-aging serums will continue to struggle as brands play catch-up on this important consumer conversation.
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