Annual survey data from the British Association of Aesthetic Plastic Surgeons shows that the number of cosmetic surgery procedures performed in Britain has declined by more than 40% over the last year.
The decline puts the total number of cosmetic surgery procedures performed in the UK at the lowest level in almost a decade — a reversal, of sorts, of years of growing interest in cosmetic treatments.
Journalists have pointed to a number of factors as the root cause of slumping plastic surgery demand, from a change in popular fashion and celebrity influencers to financial constraints.
However, while surgical treatments — surgeries performed under local or general anaesthesia — is on the decline, a growing number of people are seeking out non-surgical aesthetic treatments to achieve the perfect look.
These treatments include Botox, which is rising rapidly in popularity among both people in their 30s and 40s and young Millennials, and non-surgical injectable treatment options such as facial and lip fillers.