Increasingly Irish males are investing in cosmetic procedures, with Botox, nose jobs, eye lifts and breast tissue reduction topping the list, says Áilin Quinlan.

They also deliver results, which is why an increasing number of men are no longer prepared to put up with eye bags, moobs or receding hairlines.

The growing pressure to look good in a competitive workplace where fitness and youthful looks are all important also contribute to the impetus.

And let’s not forget that men have a string of role models in high-profile personalities like Martin Clunes, Simon Cowell, Louis Walsh, James Nesbitt, Wayne Rooney and Aonghus McAnally, who have had work of some sort done, whether it’s Botox, a hair transplant or bags removed from under the eyes.

More and more Irish men of all ages are looking for cosmetic help, agrees Dr Labros Chatzis, a consultant plastic surgeon with the River Medical group, which has clinics in Dublin, Cork, Kildare and Belfast.

He’s worked with everyone from 19-year-olds seeking gynaecomastia to 68-year-olds in search of procedures like Botox or blepharoplasty — but it’s not vanity which drives most men, he believes, it’s more to do with body image which has seen the number of men seeking help with their appearance steadily rising over the past decade.

Top of the list for today’s men, he says, are procedures such as Botox which smooths out wrinkles and contributes to a more youthful appearance, rhinoplasty, where the nose is tweaked to make its shape more attractive or the youth-enhancing blepharoplasty (eyelid lifts, upper and lower) along with chest reduction or gynaecomastia.

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