Sometimes it seems there’s nothing Gwyneth Paltrow can’t do. She turned a digital publication into a print magazine, an online store into a brick and mortar flagship, and a label into a health and wellness empire. And just last week at Love Yoga in Venice, California the actress announced her debut into the world of digestible beauty with the release of a morning skin superpowder, goopglow.

“goop is supercharging your morning skincare routine with our first-ever skincare that you can drink, goopglow morning skin superpowder: a power shot of six potent antioxidants that provides nutritional support for healthy, glowing skin that fights free radicals, provides photo protection, and helps build collagen,” the company says.