As someone who believes in equality for men and women, I suppose in theory I should welcome any closing of any gap between the sexes. But I can honestly say I take no pleasure in knowing that men are feeling the same crushing pressure to be slim and “perfect”, to focus on their looks at the expense of intellectual endeavours, as their girlfriends, wives mothers and daughters. They too have learned to hate their bodies – how utterly depressing.

Now, don’t get me wrong. People are free to spend their money on whatever they wish. If it makes you happy to “improve” the way you look, then fundamentally it is no one’s business but your own. After all, women have been doing this with make-up and hair dye for hundreds of years. The plastic surgeons carrying out the operations, meanwhile, maintain cosmetic surgery has many beneficial psychological effects.

I wonder, however, how long-term and genuine these benefits really are.