Male grooming — or ‘manscaping’ — is undoubtedly on the up, so much so that the beauty salon is no longer perceived to be a ‘Girls Only’ domain. In the wake of popular TV shows such as TOWIE and Made in Chelsea, more and more men are making regular visits to the salon for brow shaping, spray tans, manicures and facials — and what’s more, they are proud to admit it.

Suggest a cosmetic procedure to shift stubborn fat, however, and they are far less comfortable, as we discovered when we asked almost 1,000 UK males: Would you consider a body contouring treatment to make problem areas (stomach, flanks and chin) less flabby?

Here’s what the survey revealed: