After having kids, moms who want to look and feel better about themselves might have liposuction, breast implants or Botox injections. Yet experts say in recent years a growing number of dads is opting for surgical and non-invasive cosmetic treatments too.

“The fact that we have so many treatments now that have little-to-no downtime and are minimally to non-invasive, it’s really opened up the market to men,” Dr. Doris Day, a board-certified dermatologist in New York City and author of “Forget the Facelift,” told Fox News.

The number of cosmetic procedures performed among men has increased by over 325 percent since 1997, according to a report from the American Society for Aesthetic Plastic Surgery.

Dads who have these procedures often feel pressure to compete in the job market or they want to look good after re-entering the dating market after a divorce. New fathers in particular seek out treatments because they’re all too aware of how stress from both work and parenting has affected their appearance.

Older dads are often persuaded by their daughters to get treatments. “Their children are graduating, getting married and having children themselves, and they want to look good for those events,” Day said.

For dads going through a midlife crisis, plastic surgery is often the solution. “It’s a bit of an investment, but it’s investing in you and doing something good for the family,” Dr. Michael Burgdorf, founder and president of Music City Plastic Surgery in Nashville, Tennessee, told Fox News.

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