When Brian Reedy wanted to market his Berks County plastic surgery practice, he turned to Facebook Live and put his face โ€“ and body โ€“ on the line. In a series of live streaming videos, Reedy, a board-certified plastic surgeon who sports a muscled physique and not much apparentย body fat, undergoes DualSculpting (a nonsurgical way to remove fat) and receives Botox injections. Itโ€™s all in the name of introducing viewers, especially men, to the benefits of nonsurgical cosmetic procedures and โ€“ not incidentally โ€“ toย  advertise his wares.

โ€œI think Facebook Live is a really powerful tool that can reach a lot of people,โ€ said Reedy, whose Berks Plastic Surgery practice is about 65 miles northwest of Center City. โ€œDualSculpting was something I wanted to get done. Rather than recruiting a patient, I decided to do it myself, which was both fun and fulfilling.โ€

Reedy, 51, who is also part owner and marketer for Chatty Monks Brewing Co., a craft beer pub in West Reading, describes the videos as a chance to educate the public. Using his own body, he says, lets him show a โ€œrealisticโ€ version of what such procedures can accomplish.

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โ€œThere is so much misinformation about plastic surgery,โ€ Reedy said. โ€œMy goal is to present educational and accurate information to people about procedures that they might be curious to try.โ€

The two-part DualSculpting stream, recorded in January, received just over a combined 50,000 hits, while the Botox video chalked up a little more than 4,000 viewers.

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