BTL’s nationwide week of awareness campaign celebrates and serves COVID-19 frontline workers. Emsculpt providers are encouraged to engage their local community.

BTL Aesthetics will mark the return of National Emsculpt Week on Sunday, May 16 through Saturday, May 22, 2021. This holiday was added to the official National Day Calendar in 2019.

During the official week, BTL will engage providers while giving back to 250 first responders and healthcare workers. This commitment was inspired by the desire to use Emsculpt treatments to reinvigorate those who stood and fought on the front lines of the COVID-19 pandemic. BTL will also host a competition amongst Emsculpt providers which encourages them to engage with one another and their local communities. In total, more than $950,000 in prizes and compensated treatments will be provided.

“There is no better way to celebrate National Emsculpt Week than to give back to those who fought long and hard to keep us all healthy and safe during the pandemic,” said John Ferris, vice president of marketing in the United States. “We’re beyond honored to work with our partners in order to help first responders rejuvenate their bodies while allowing them to continue serving our communities in need, through our BTL Cares program.”

According to BTL, the Emsculpt therapy, which the company introduced in 2018, was the world’s first and only treatment to use HIFEM technology to build muscle and sculpt the body in a 30-minute session. The newly launched Emsculpt NEO, 2020, was designed to expand upon its predecessor’s capabilities by simultaneously delivering heat and magnetic energy. The result is more fat reduction and more muscle growth than any single gold standard product, the company notes. Clinical studies have also shown that on average, patients experience a 30% fat reduction and 25% increase in muscle mass. In addition, Emsculpt Neo users have achieved the equivalent of 12-16 weeks of high intensity interval training (HIIT) in just four sessions.