Call it the Kim Kardashian or J. Lo effect.

More and more consumers are searching the butt – including buttock augmentation and the Brazilian butt lift to enhance their behinds.

RealSelf reports that searches for butt augmentations increased by 39% in 2011, making it the hottest search term on their site. "In 2011 lifting and enhancing the butt topped the list, and we foresee this holding strong for 2012 as well," said Alicia Nakamoto, VP of Community for RealSelf, in a press release, "There are some definite pop culture cues driving this trend — take the royal wedding for example — and where the waif look was once in, women now want to know how to get a fuller backside!"
RealSelf analyzed more than 20 million searches performed in 2011 to find out what was hot and what was not.

Also on the move were searches for:

  • Eyelid Surgery (up 26%)
  • Lip Augmentation (up 25%)
  • Liposuction Alternatives (up 28%). This surge was driven by increased interest in Zeltiq CoolSculpting.
  • Wrinkle Freezers (up 11%)

Source: MarketWatch