If you have been living under a popular culture rock, you may not have heard of the recent body modification fad known as the Brazilian Butt Lift (BBL). It involves taking fat from the stomach or back and inserting it into the buttocks of a woman who wishes to have a larger, more shapely behind and a relatively smaller waist.

What role does the media play in fueling body modification surgeries, particularly among women, and what, if anything, might be done about it?

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