It seems Greece is undergoing what has been dubbed the “lipstick effect,” where consumers turn to low cost beauty to boost their mood during economic depressions.
Non-surgical procedures in Greece soared to more than 220,000 in 2016 compared to around 61,000 in 2010, the biggest jump in Europe in the six-year period, according to data by the International Society of Aesthetic Plastic Surgery (ISAPS).
