Considering how little real estate they take up, there sure are a lot of treatments out there targeted solely at improving the brows. Gels, pencils, pomades, at-home tints, professional tints, brow hair transplants, and microblading are all widely available and effective options, depending on your specific concern and how much you’re willing to pay. But believe it or not, yet another treatment has just popped up in the United States, by way of Russia: brow lamination.

Unlike microblading—one of the most popular treatments for thicker-looking brows but not without its downsides—brow lamination tackles thinning brow hairs without the use of a needle.