With the launch of a new consumer website, the company renews its focus on developing skin aesthetics that reveal the “Beautiful Energy” within.

In honor of Cynosure’s 30th birthday this July, the company is kicking off a month-long celebration centered around its extensive contributions to the world of energy-based devices and its renewed focus on future developed products to help release the “Beautiful Energy” within everyone. Since 1991, Cynosure has created a comprehensive range of expert aesthetic devices and treatments tailored to a myriad of patient needs, throughout the beauty aesthetics space.

“Our rich, 30-year history of technology, innovation and pioneering spirit has established Cynosure as the leader it is today,” said Todd Tillemans, chief executive officer of Cynosure. “From industry-leading devices in our lineup like Potenza and PicoSure, to enhancements to our best-in-class platforms like TempSure, everything we do is aimed at boosting confidence and empowering consumers to unlock the true potential of their skin. We look forward to bringing new surgical innovations to market as well, furthering our commitment to provide patients with outstanding clinical results with minimally invasive and non-invasive procedures.”

Underscoring its commitment to educating consumers in an effort to help them realize their full potential, Cynosure has also launched a new consumer website, and a brand identity centered around the concept of Beautiful Energy. The company wants to partner with healthcare providers around the world, to provide skincare science, new technologies, and expertise to “release the Beautiful Energy within everyone.”

“Beautiful Energy is our mantra. It is a powerful, indescribable force that is created when how one feels on the inside is in harmony with how they look on the outside,” said Katie Cheng, chief marketing officer of Cynosure. “It speaks to Cynosure’s relentless pursuit of innovation, as everything we do is driven by a passion for revealing the Beautiful Energy within everyone to help them realize their full potential. Beautiful Energy isn’t just what we make, it’s what we make possible.”

As part of the month-long birthday celebration, Cynosure will be recognizing the significant contribution of partners around the world, offering special promotions, and hosting celebratory events for customers and employees.